Food Brands

Emami Agrotech Ltd.

Emami Agrotech Limited, a Emami Group Company is in the business of branded food manufacturing. With a vision to become the “Most Trusted Indian Food Brand of India”, the Company has been growing aggressively and is involved in production and sale of branded edible oils, Specialty Fats and Vanaspati. Today the Company is a cherished name in the edible oil industry with a turnover of over Rs 12500 crores. Beside edible oil and specialty fats, the Company has added spices & tastemakers to their product range. The Company is also into production and sale of bio diesel and organic farming and cultivation of commercially viable crops through contract farming.

Emami Agrotech Ltd (EAL) has its state-of-the-art manufacturing facilities at Haldia, West Bengal; Krishnapatnam, Andhra Pradesh; Jaipur, Rajasthan with a total manufacturing capacity of around 9,000 tonnes per day. The 5,600 tonnes per day Haldia Plant is now the highest capacity plant in India. The Company is also setting up another production facility in Kandla, Gujarat. EAL produces Vegetable oil, Sunflower oil, Soybean oil, Rice Bran oil and Mustard oil. The Company recently launched India’s first ever Immunity Booster Edible Oil that contains 5 nutrients known for boosting immunity.

The production units also house well-equipped R&D centres with advanced testing facilities to ensure the products are compliant with national and international quality standards.

Emami Agrotech Limited manufactures well-known edible oil brands like Emami Healthy & Tasty and Himani Best Choice, Vanaspati brand Rasoi & Specialty Fat brand Bake Magic. Emami Healthy & Tasty cooking oil, one of the fastest growing edible oil brands in India, is  one of the most sought after and trusted brands in the mid premium category.  In 2019, the Company announced its foray into the spices category with the launch of “Emami Healthy & Tasty Mantra Masala”, a varied range of pure & blended powder spices and tastemakers.

The Company offers employment to over 3500 people directly and another 2000 people indirectly through its chain of retailers, distributors and wholesalers. It also provides support to ancillary industries such as packaging material, carton manufacturing, tin manufacturing and other small and medium scale industries.

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Insights

The Company's vision is to pursue aggressive growth to become prominent edible oil and food brand player offering healthy and high quality consumer products.

The Company, in 2016 received the prestigious 'GLOBOIL STAR COMPANY 2016’ award and in 2019, received the ‘GLOBOIL MEGA STAR AWARD OF THE YEAR 2019’ for its exemplary overall performance in the Indian edible oil industry.

In 2016-17, Emami Agrotech became the second largest importer of edible oil in the country.

The focus of the Company is to increase the branded oil sales with ‘Healthy and Tasty’ and ‘Best Choice’ brands at Pan-India level and become a prominent player in the spices segment with the recently launched ‘Healthy and Tasty Mantra Masala’

The brand ‘Healthy and Tasty’ has its television presence with its association with Masterchef India and Vignettes with Pankaj Bhadouria on Living Foodz.

Gallery

Emami Agrotech’s current portfolio of brands include 'Healthy & Tasty', ‘Best Choice', ‘Rasoi’ ‘ Mantra Masala’ and ‘Bake Magic’

Refined Sunflower Oil

All the goodness of sunflower oil with added benefits of vitamins. It's very light, rich in nutrients and rich in PUFA which helps protect heart and lower bad cholesterol.

Refined Soyabean Oil

Emami Healthy & Tasty Soyabean oil is rich in beneficial Omega-3 fatty acids and a healthy ratio (1:2) of Omega-6 and Omega-3 fatty acids which is close to the recommendation given by the World Health Organisation.

Refined Vegetable Oil

Provides immunity and helps fight modern day ailments. Preserves the natural key nutrients of the oil and provides highest purity.

Refined Rice Bran Oil

Rich golden in colour, the healthiest refined oil is now even healthier, with added Vitamin A,D & E. Packed with the power of natural micro-nutrients like Oryzanol, Xanthophyll and Squalene.

Immunity Booster Cooking Oil

Immunity Booster Cooking Oil with 5 Immunity Booster Nutrients, Vitamin A, B, C, D and Omega 3

Himani Best Choice Edible Oil

Himani Best Choice is widely accepted across urban and rural habitants. Portfolio of Himani Best Choice includes Refined Soyabean Oil, Refined Palmolein Oil, Refined Sunflower Oil and Kachchi Ghani Oil.

Himani BakeMagic

In 2014, Emami Agrotech introduced a range of specialised products suitable to make a variety of products - Puffs, Kharis, Biscuits, Cookies, Cakes, Creams, etc.

Kachhi Ghani Mustard Oil

The authentic taste of pure mustard oil now with health benefits. Kachhi Ghani Mustard Oil is known for its sharp and pungent flavour and is generally available as filtered oil.

Rasoi Vanaspati

Emami Agrotech entered into the Vanaspati market by acquiring the 60-year-old, Rasoi brand in 2014. Rasoi Vanaspati provides great taste and aroma in mouglai dishes and fried items.

In August 2019, Healthy and Tasty entered into the spices category with the launch of its sub-brand Mantra - a range of 100% natural and fresh spices, masalas and tastemakers. Italian Tastemaker - Exotic blend of spices to give your food the most authentic and tasty Italian flavour. Sprinkle on top and mix well for an authentic Italian experience. Spice up your meals, bring world cuisine to your kitchen.

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