INTERNATIONAL BUSINESS
  Contact:
  imd_director@emamigroup.com

  emamiimd@emamigroup.com
  Emami's Overseas Office
 
   
 
Emami International Marketing Division (IMD)
 
  Emami IMD reaches out to nearly 60 countries in the CIS, Middle East, Indian sub-continent, Europe & North America offerings top line Skincare & Personal products, Hair care products and Ayurvedic Healthcare products in the international markets.
   
  The International Marketing Division was established in the 90-s to cater mainly to the demand of Indians settled abroad. The business was then small and it has over the years assumed increasing proportions with a phenomenal topline growth rate of more than 40%. Initially Emami IMD exported only the brands & products that Emami marketed in India. Now it caters to varying needs of customers in different countries.
   
 
Rich Experience in Beauty & Personal Care
   
 
  The expertise acquired in herbal skincare products is one of the main sources of present and future strengths. Through intensively researching nature, Emami has excelled in developing a head-to toe line of beauty and personal care products focused at providing safe and proven solutions to family’s day-to-day health concerns. Today, Emami markets its products under four brands – Emami, Himani, Ayucare and Emita, across different categories such as skincare, hair care, personal care and health care. The Emita Range aimed at the masses in developing countries and the Ayucare Range aimed at niche, premium and highly evolved markets has also been well accepted
   
 
     
   
 
  Its portfolio comprises over 40 product ranges made from natural extracts, herbs and essential oils. These products reflect a prudent combination of Ayurvedic knowledge and scientific manufacturing processes. Our underlying values and goals continue to be an innovator of premium beauty products that enhance the appearance, health, and general well-being of people around the world.
   
 
Clear Geographical Focus:
   
 
  We compete globally. To accelerate growth, Emami IMD will focus on clearly defined geographical priorities. CIS countries, GCC, and Africa will be geographical priorities to push growth and build brands, which offer dedicated solutions for some product categories to better address local consumer needs.
   
 
Key brands
   
 
  As an international branded consumer goods Company, Emami IMD is clearly focused to build brands, developing superior consumer insights and finding out how to delight consumers and offer them brands that are relevant and meet consumer wishes.
   
  The past decade has witnessed enhancement of the Boroplus brand equity in the CIS and South Asia nations. Boroplus Antiseptic Cream is the market leader in its category in Russia & Ukraine. We are also moving towards leadership in cool oil category with Navratna Cool Oil in Middle East. Fair and Handsome – fairness cream for men is increasingly growing into a big brand in the Gulf and the Indian sub-continent.
   
 
Overseas Offices
   
 
  To strengthen its exports in terms of marketing activities and better penetration and availability of products, marketing offices in the UK and UAE were established.
   
  The division is expected to set up offices in Russia and Bangladesh in new future.


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